Have you ever thought of starting a blog but didn’t know where to begin?
If you’re interested in starting a blog or taking your current blog to the next level, a blogging course might be just what you need.
A good blogging course can teach you anything from the basics of setting up a blog to more advanced topics like SEO and monetization. But with so many options available, it can be hard to know where to start.
I’ve put together an easy-to-follow guide that uncovers the best online blogging courses.
Key Takeaways
- Blogging courses provide guided education on aspects like website setup, content creation, promotion tactics, SEO, and monetization from experts versus self-directed online searches.
- Top online blogging course options range from comprehensive beginner training like Blogging Masterclass to niche topics like travel writing and food blogging.
- Consider skill level (beginner vs advanced), cost (free vs paid), format (online vs in-person), and specific focus areas when selecting a course.
- Leading course providers break down technical foundations, share hard-won lessons, provide useful templates/tools, and offer ongoing community access.
- While no course guarantees success, structured training condenses knowledge and best practices for efficient skill-building if applied diligently.
Why Should You Take an Online Blogging Course?
Before we begin, we need to address this because it is the number one objection people raise when asked to start taking online courses for anything, and not just blogging.
Here is my two cents on this:
From what I’ve seen, you don’t have to take an online course to learn about blogging. Everything you need to know is already online and for free, starting with my comprehensive guide to starting a blog.
However, enrolling in a structured course offers a distinct advantage over independently gathering knowledge: it provides a guided path through the vast sea of information.
Often, when navigating the internet for insights, you can feel overwhelmed by the sheer volume of content, and if you are a total beginner, you might have absolutely no idea what you should be looking for.
Courses, on the other hand, offer a curated curriculum designed by experts, saving you valuable time by directing you to the most relevant and reputable sources.
Top Online Blogging Courses for 2023
We live in an age when there are blogging courses that have so much more to offer if you want to start a blog and have no idea where to begin or want to level up your stalling blog.
From specialized courses on content marketing and SEO to those focused on generating traffic and building email lists, there is a course for every aspect of successful blogging in 2023.
You can also find courses that teach you how to monetize your blog effectively, helping you turn your passion into a profitable online business.
There are many online blogging courses available today but not all of them are great.
So, I put together this list of the best blogging courses you can sign up for:
Blogging Masterclass: How To Build A Successful Blog in 2023
Blogging Masterclass: How To Build A Successful Blog in 2023 by Brad Merrill is one of the most popular blogging courses online.
It is available on Udemy and Skillshare and as of writing this, it is the best-selling blogging course on Udemy.
In this course, Brad Merrill, an experienced web developer and blogger, shares a blueprint for building a successful blog based on his ten years of trial and error running his own blog.
He covers various aspects of blogging, from developing the mindset of a successful blogger to selecting a profitable niche, building a WordPress website, and planning and generating engaging content.
The course emphasizes the importance of effective writing, offers insights into different types of blog content, and teaches strategies for repurposing existing content.
Furthermore, Brad discusses the significance of optimizing your website for search engines to attract organic traffic and provides tips on how to get your blog to reach a wider audience.
He also highlights the value of growing an email list for generating traffic and revenue on demand.
Built to Blog: Get Your First 10,000 Readers and Generate a Six-Figure Blogging Income
“Built to Blog” is an all-in-one blogging course by Ryan Robinson that is designed to help both new and experienced bloggers elevate their skills and make money from their blogs.
Ryan covers a wide range of topics, starting with the basics of setting up a blog, selecting a niche, and optimizing WordPress and essential plugins.
He also delves into how you can come up with an effective blogging strategy, generate blog post ideas, conduct keyword research, and build a responsive email list.
A significant portion of the course is dedicated to driving free traffic to your blog through a well-structured SEO strategy, content creation strategies like guest blogging and expert interviews, and email list-building best practices.
The course also provides insights into various monetization methods, including sponsored content, service sales, digital product launches, podcast creation, vlogging on YouTube, and leveraging affiliate programs.
When you buy “Built to Blog”, you gain access to useful templates and a step-by-step action plan for building a profitable blog.
The course is taught by Ryan, who’s had personal success growing a blog to over 500,000 monthly readers and generating substantial monthly income.
As a bonus, the course also features interviews with top bloggers who provide diverse perspectives and insights.
Blog by Number
Created by Suzi Whitford, the founder of Start a Mom Blog, Blog by Number caters particularly to newcomers looking to embark on their mom blogging journey.
This course comprises more than 65 video tutorials, each providing clear, step-by-step guidance.
It also contains a treasure trove of workbooks, customizable blog templates, stock photos, and engaging worksheets.
Blog by Number also teaches you how to use analytics and plugins to optimize your brand presence and draw a larger audience to your blog.
Mom blogs have seen a remarkable surge in popularity, serving as a haven for parents seeking connection, advice, and a platform to express themselves.
For aspiring mom bloggers, Blog by Number is a great choice because it is written by an actual mom who’s cracked the code.
Priced at $97, the course provides an eBook option for $18.
While it specializes in the parent blog niche, it’s a valuable resource for anyone else who wants to start a blog because the principles are universal.
So, if you’re ready to dive into the world of blogging and connect with fellow moms (or anyone else), don’t miss the opportunity to explore Blog by Number.
Blog Smarter in 2023: The ChatGPT-Powered Copywriting Course
This blogging copywriting course led by the renowned digital marketing expert, Ing. Tomas Moravek, boasts an impressive 10,000+ students.
It offers practical insights and hands-on experience, featuring pre-made templates, quizzes, and writing assignments to refine your blogging skills. You learn how to write attention-grabbing headlines and develop your unique voice and style.
But that’s not all – the course delves into how you can use free SEO tools as well as how to integrate social media into your blogging strategy.
Whether you’re a novice or an experienced blogger, you’ll receive expert guidance on general blogging, local business blogging, outreach techniques, link-building, and e-commerce.
A standout feature of this course is its integration of ChatGPT, where you learn how it can assist you in generating content ideas, SEO keyword research, and provide inspiration for your future blog posts.
In simple terms, you learn how you can use ChatGPT, a new tool that’s taken the world by storm, to streamline your content creation process.
3-Step Writing System: Blogging & Writing Secrets
This course, led by professional copywriter and freelance blogger Tyler Speegle, offers valuable insights and a proven 3-step plan to enhance your blogging skills.
Tyler insists that in an increasingly crowded online writing landscape, you must stand out and connect with your audience effectively.
Throughout the course, you’ll discover secrets that can save you time and frustration, gained from Tyler’s experience writing for prestigious online publications like the Huffington Post and The Blaze.
Topics covered include crafting captivating headlines, generating a constant flow of ideas, optimizing blog posts for readability and shareability, and developing a practical plan for consistent content creation.
Whether you’re aspiring to attract thousands of readers, get published on renowned platforms, or simply enhance your blogging skills, this course provides valuable tools and strategies to help you succeed.
How to Become a Travel Writer by Nomadic Matt
“Nomadic Matt” Kepnes, a renowned travel blogger and author, has been running his influential blog since 2008, attracting over 1.3 million visitors and authoring New York Times bestsellers like “How to Travel the World on $50 a Day.”
In collaboration with esteemed travel writer David Farley, he offers a blogging course providing comprehensive guidance on crafting compelling travel stories that captivate readers, entice editors and secure publishing deals.
David Farley, on the other hand, is recognized as a top travel writer who brings his vast experience, including hosting National Geographic Channel shows and contributing to prestigious publications such as the New York Times and Travel + Leisure.
The course comprises video lectures, interviews with successful travel writers and editors, real-world examples of edited stories, and samples of book proposals and pitch letters.
It equips you with essential writing skills, from story creation to self-editing, grammar enhancement, book proposal crafting, idea generation, narrative development, and editor pitching.
What sets this program apart is the inclusion of copyedits and feedback on your writing, alongside monthly Q&A sessions, ensuring you receive personalized guidance to refine your storytelling, enhance structure, engage readers, and improve your writing craft.
Food Blogger Pro
Food Blogger Pro is a popular online blogging course designed specifically for aspiring food bloggers.
This course provides in-depth training on how to start and grow a successful food blog, with a focus on creating mouthwatering content (see what I did there 😉), building an engaged audience, and monetizing your blog effectively.
When you enroll in Food Blogger Pro, you learn valuable skills such as recipe development, food photography and styling, search engine optimization (SEO) techniques, and social media marketing strategies tailored specifically to the food blogging niche.
With access to an active community of experienced food bloggers and industry experts, you’ll have the opportunity to ask questions and receive personalized feedback along your journey.
How to Start a Successful Blog (HubSpot)
The “How to Start a Successful Blog” course, offered by HubSpot’s learning academy, is a valuable resource for you if you are looking to establish and manage a prosperous blog for your business.
Taught by a team of digital marketing experts with diverse backgrounds in content marketing, this course comprehensively covers essential aspects of blog growth and traffic generation.
The course comprises three lessons with a total of 18 videos, offering approximately two hours of content. There are three quizzes to assess your understanding of the material too.
Key topics addressed in the course include formulating a blog strategy, crafting audience-focused content, and constructing a guest blogging strategy.
When you sign up for this course as someone who has some experience as a blogger, you’ll acquire valuable insights from seasoned digital marketers that will empower you to elevate your blog to the next level.
Furthermore, the course’s concise format enables you to swiftly cover the material, making it a time-efficient choice.
WordPress For Beginners
This comprehensive course by Brad Schiff offers a practical and hands-on approach to learning WordPress, whether you want to build a blog for yourself without coding or want to acquire WordPress skills for professional purposes (like becoming a webmaster).
WordPress is undoubtedly the most popular blogging platform and it powers over 39.4% of all websites.
The course takes you through the process of building a website step-by-step, allowing you to naturally grasp and master WordPress concepts.
The emphasis is on active participation and experimentation rather than rote memorization, with the ultimate goal of providing you with a strong foundation in WordPress terminology and skills for independent learning.
The course covers various essential topics, including setting up a new project, creating pages and blog posts, customizing website themes and colors, integrating multimedia elements like YouTube videos, configuring navigation menus, managing multiple authors, understanding plugins and widgets, enabling social media commenting, creating interactive contact pages, combatting spam, and designing custom homepages.
Brad Schiff brings extensive teaching experience to his own course, having worked with Fortune 500 companies and positively impacted over 140,000 learners on Udemy with his work.
Guest Blogging Blueprint
This comprehensive course equips you with valuable insights and strategies for successful guest blogging.
Drawing from experience in working with over 50 companies and authors with guest posts that have garnered millions of targeted visitors, Joel Widmer guides you through every step of the process of guest posting.
Guest posting is a content marketing strategy where you publish articles or blog posts on someone else’s website or blog as a guest author. It allows you to reach a wider audience, tap into the host website’s readership, and establish yourself as an authority in your field.
Unfortunately, many bloggers don’t know how to find guest posting opportunities to boost their content marketing efforts and wind up frustrated by their lack of results. That’s where the Guest Blogging Blueprint comes in.
Joel’s course covers essential aspects such as selecting blog topics, identifying bloggers, and provides email templates for contacting them effectively.
The course also includes bonuses, like a list of 140+ high-authority blogs that accept guest posts, a complete PDF e-book, and two additional bonus modules. The main objective is to help you leverage guest blogging to grow your business.
By identifying the blogs your ideal customers trust and getting featured on them, you’ll build trust and credibility among your target audience.
The course also covers topics like saving time by avoiding the wrong blogs, selecting guest topics that establish you as an expert, and effective guest post promotion.
This course is designed to provide actionable insights and strategies that you can start implementing right away.
If you are unsatisfied with the course for any reason within 30 days, they offer a full refund, demonstrating Joel’s commitment to helping businesses succeed through guest blogging.
SEO Training by Brian Dean (SEO That Works)
Backlinko’s “SEO That Works” course, led by renowned blogger Brian Dean, offers valuable insights into standing out in the crowded blogosphere by optimizing your blog for search engines, or SEO.
One of the central elements of off-page SEO is link building. Search engines like Google view backlinks (links from other websites to yours) as a vote of confidence in your site’s content.
High-quality, authoritative websites linking to your pages can significantly boost your search engine rankings.
However, not all backlinks are created equal. Therefore, search engines also consider the quality, relevance, and authority of the sites linking to you.
With over 500 million blogs in existence, building quality backlinks using ethical, white-hat techniques is essential if you want to gain visibility and improve your blog’s ranking on search engines like Google.
And that’s the knowledge gap this program seeks to plug. The course emphasizes the creation of “link magnets” that naturally attract visitors and links to your site by providing genuine value.
It delves beyond link-building, focusing on crafting epic content and establishing a successful blogging business from scratch.
Recognizing the ever-evolving nature of SEO, the course provides a comprehensive strategy covering on-page, off-page, and local SEO.
This knowledge equips you to adapt to Google’s frequent algorithm updates, ultimately improving your website’s ranking and driving more traffic.
Enchanting Blog Writing
The Enchanting Blog Writing course comprises eight modules with video tutorials, guided activities, and answers to frequently asked questions.
Henneke Duistermaat, an experienced writer, leads the course, providing valuable insights to help you become a more effective and engaging blogger.
The course focuses on enhancing your blog writing skills, and making your content engaging, educational, and inspiring for your readers.
The modules cover essential topics like generating and selecting blog post ideas, simplifying and structuring your ideas, and crafting high-quality blog posts.
You’ll learn how to captivate readers with engaging openings, keep them hooked with great content, and leave them wanting more with compelling closing words.
The course also offers insights into becoming a productive blogger, planning a regular blogging schedule, and fine-tuning your writing skills.
This course is suitable for a wide range of professionals, including consultants, coaches, teachers, writers, content strategists, and more, aiming to create captivating blog content to engage their audience and boost their business.
Ready Set Blog For Traffic
The “Ready, Set, Blog for Traffic” course offers valuable information at an affordable price, making it an excellent choice for budget-conscious learners.
Elna, the course instructor, not only teaches but also provides valuable resources, including email templates, outreach scripts, lists of Facebook Groups and Pinterest Boards for various niches, and places to guest post.
These resources are particularly useful for new bloggers trying to establish their online presence.
The course covers a variety of traffic generation methods, including Facebook Groups, Pinterest, guest posting, blog commenting, backlinking, and SEO foundations, making it suitable for beginner bloggers with fewer than 1,000 weekly page views.
It not only helps boost website traffic but also connects learners with the broader blogging community.
When you enroll in the course, you get lifetime access to updates, five modules with video and text-based lessons, tech training on popular tools, and numerous templates, guides, and cheat sheets to aid in your blogging journey.
How to Choose a Blogging Course
If you’re looking to start a blog or improve your existing blog, taking a blogging course can be a great way to learn new skills and get expert guidance.
However, with so many options available, it can be challenging to decide which course is right for you; a psychological concept known as choice overload (you are better off with fewer choices than many good ones).
Let’s explore some key factors to consider when choosing a blogging course:
Beginner vs. Advanced Blogger
There are many factors to consider but perhaps the most important one is your skill level.
Should you choose a course that addresses one aspect of blogging in detail or a general course that covers all the bases?
If you are a total beginner, look for a course that covers all the basics of creating a successful blog. This includes topics like choosing a niche, creating quality content, and building a following.
A good course for beginners should cover the technical aspects of setting up a blog, such as installing a platform and customizing your design. By the end of the course, you should have a solid foundation for building a successful blog.
If you are not new to blogging, you may look for more specialized courses that focus on specific aspects of blogging.
For example, you might want to take a course on SEO to learn how to optimize your blog posts for search engines. Or you might want to take a course on monetization to learn how to make money from your blog.
Free vs Paid Courses
One of the first decisions you’ll need to make is whether to take a free or paid blogging course. A free blogging course can be an excellent option if you’re just getting started and want to learn the basics.
However, keep in mind that free courses may not offer the same level of support or in-depth content as paid courses. Additionally, some free courses may require you to sign up for a mailing list or complete other tasks to access the course content.
Paid courses, on the other hand, typically offer more comprehensive content and support (but not always because there are many paid duds out there).
They may include one-on-one coaching, access to a community of other bloggers, and in-depth modules on topics like SEO, content creation, and marketing.
Even among paid courses, there are variations; there are some that are more expensive than others. Therefore, you should consider your budget when making this decision.
In-person vs. Online Blogging Courses
Another decision you’ll need to make is whether to take an in-person or online blogging course.
Online courses are the convenient option since you can take them from anywhere with an internet connection and you can pace yourself (whether you want to go slow or power through it in a short period).
They also tend to be more affordable than in-person courses, as there are no travel or accommodation costs.
When choosing an online blogging course, look for one that offers a mix of video tutorials, written content, and interactive components like quizzes or assignments. You’ll also want to make sure that the course is taught by an experienced blogger or industry expert.
Conclusion
Whether you’re looking to turn your blog into a full-time job or just want to learn how to start a blog, there’s a course out there for you.
From our research, we found that the Blogging Masterclass by Brad Merrill is the best course for those looking for a comprehensive, step-by-step guide to starting and growing a successful blog. This course covers everything from choosing a niche to monetizing your blog and has received rave reviews from past students.
If you’re not ready to commit to a paid course just yet, there are also plenty of free masterclasses available that can teach you the basics of blogging. Just keep in mind that these free courses may not offer the same level of in-depth instruction as paid courses.
As I said in my intro, signing up for a structured course offers a distinct advantage over independently gathering knowledge online because it provides a guided path through the vast sea of information. A good course will provide structure and a clear progression, ensuring that you acquire a comprehensive understanding of the subject matter, ultimately leading to more effective and efficient learning outcomes.
Having said all that, remember, blogging is a journey and there’s no one right way to do it. It’s up to you to find the course that works best for your learning style and goals. And don’t forget, even with the best course in the world, success as a blogger ultimately comes down to hard work, dedication, and a willingness to learn and adapt.
So, whether you choose to take a course or go it alone, I wish you the best of luck on your blogging journey!